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Write Content Worth Reading About

Ben Franklin once advised:

Either write about something worth reading or do something worth writing about.

In the modern marketing arena, consumers desire connections- authentic, reciprocal, trustworthy connections. One major way that these connections are bolstered is through writing, through offering valuable content to your audience. Valuable is the keyword. Developing content is of very little use if no one is listening or worse yet, if no one cares. Well, I don’t know about you all, but the biggest stumbling block I run into in the blogging arena is coming up with valuable stuff to write about. I have great ideas for content when I’m driving in the car, taking a shower, or laying in bed about to go to sleep, and as you have most likely already guessed, those thoughts are long gone with hordes of other forgotten ideas that should have been written down.

In searching for inspiration for my own blog post, I ran across this infographic with awesome ideas for generating blog content. This very post is #1 in action thanks to the folks of Copyblogger for putting it together:

22 Ways to Create Compelling Content - Infographic
Like this infographic? Get more content marketing tips from Copyblogger.