Welcome to my business blog especially for solopreneurs chronicling the latest in small business trends, how-to guides, and helpful tricks of the trade. It’s through the sharing and implementation of knowledge that we can give our dreams wings so that our businesses soar! I want to learn about you too so please join in the conversations and share your business stories and tips.
I know what you may be thinking. “I’m comfortable with Skype. I’m used to it.” When someone first suggested Hangouts to me, I thought the same thing. However, going with the flow of the meeting organizer, I began attending weekly meetings using the Google+ platform. Now that I’m past the resistance to trying something new and the ten minute set-up time is out of the way, I much prefer Google+ Hangouts. Here are a few reasons why you should consider making the switch: You can have up to ten people in a video conference. Using Skype, you are required to […]Read more →
There are many factors playing into the game of SEO that makes each person’s quest for a top spot in Google search results unique. Some businesses, depending on the industry, will find that top positioning will be more challenging than others. However, regardless of each individual situation, there are basic strategies that everyone should incorporate into their SEO efforts. Since there is entirely too much knowledge to share on the topic of SEO in the body of one post, I will provide a task list and each action item will be linked to a detailed tutorial on more details and […]Read more →
So, you’ve decided that a webinar can really help you to promote a product or service you are excited about sharing with everyone! Do you have questions about where to start and how it all works? Well, fret no more, and get your calendar out to schedule your first webinar because here are the steps to take to get you to showtime: Choose your platform. There are dozens of webinar platforms out there to pick from so think about what your needs are for your presentation and audience. How many people do you project will attend? Will you be […]Read more →
Ben Franklin once advised: Either write about something worth reading or do something worth writing about. In the modern marketing arena, consumers desire connections- authentic, reciprocal, trustworthy connections. One major way that these connections are bolstered is through writing, through offering valuable content to your audience. Valuable is the keyword. Developing content is of very little use if no one is listening or worse yet, if no one cares. Well, I don’t know about you all, but the biggest stumbling block I run into in the blogging arena is coming up with valuable stuff to write about. I have great […]Read more →
With the onset of a new year and renewed energy and optimism for all that the year holds for us, our minds inevitably turn to resolutions. “Lose weight! Eat healthy! Get fit! Save money! Spend money!” Weʼre inundated with countless reminders, and itʼs become a New Yearʼs tradition for many. Somewhat of an obligation brought to the forefront of our minds by the prolific messages pushed out by the media and circles abuzz with their big hopes and plans. I have lots of goals for the new year, so many in fact, that the difficulty lies in focusing on them individually, and I tend to get […]Read more →