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Soloprenews

Welcome to my business blog especially for solopreneurs chronicling the latest in small business trends,  how-to guides, and helpful tricks of the trade.  It’s through the sharing and implementation of knowledge that we can give our dreams wings so that our businesses soar! I want to learn about you too so please join in the conversations and share your business stories and tips.

Configuring the Yoast SEO Plugin

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The cold hard truths of social media marketing:

The cold hard truths of social media marketing:

As we forge ahead into another year of social media marketing bigger and more complex than ever before, many business owners are still trying to wade through the thick online marketing jungle questioning the value of their efforts. Here are a few helpful tips to really try and narrow your focus this year. 1. Know your goals. It’s is darn near impossible to win a race if you haven’t drawn the finish line. Figure out what you want to accomplish and you’ll have a much better propensity to achieve your goals. Even more important than knowing those goals is to […]

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Do You Have A Social Media Plan?

Do You Have A Social Media Plan?

I recently read a statistic that claimed 60% of small business owners felt that social media for their business was not working for them. I pondered the reasons why, and the answer seems obvious to me: most people just don’t get how to do it. At the root of the issue is that most people don’t have a plan. A plan for the five w’s: why, who, where, what and when. Now don’t get me wrong, plans are made to be changed, and if you’re not able to fluidly measure and adapt to the ever changing social media climate and […]

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Is the Internet Changing the Way We Feel?

Is the Internet Changing the Way We Feel?

In light of the many changes in various social media platforms, mostly having to do with making images bigger and better, it emphasizes the well-known notion that we live and thrive in a visual age. By instinctual nature, humans are naturally sensory beings. As we get deeper into the age of technology and the Internet, we become more and more connected to our electronics: laptops, iPads, Kindles, smartphones…the list of must-have gadgets gets longer and longer. And what is the one out of the five senses that we can most easily stimulate in the world of technology? Right! Vision! It […]

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Why Google+ Hangouts Trump Skype

I know what you may be thinking. “I’m comfortable with Skype. I’m used to it.” When someone first suggested Hangouts to me, I thought the same thing. However, going with the flow of the meeting organizer, I began attending weekly meetings using the Google+ platform. Now that I’m past the resistance to trying something new and the ten minute set-up time is out of the way, I much prefer Google+ Hangouts. Here are a few reasons why you should consider making the switch: You can have up to ten people in a video conference. Using Skype, you are required to […]

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Step Up Your SEO Efforts

There are many factors playing into the game of SEO that makes each person’s quest for a top spot in Google search results unique. Some businesses, depending on the industry, will find that top positioning will be more challenging than others. However, regardless of each individual situation, there are basic strategies that everyone should incorporate into their SEO efforts. Since there is entirely too much knowledge to share on the topic of SEO in the body of one post, I will provide a task list and each action item will be linked to a detailed tutorial on more details and […]

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Incorporate Webinars Into Your Marketing Strategy

  So, you’ve decided that a webinar can really help you to promote a product or service you are excited about sharing with everyone! Do you have questions about where to start and how it all works? Well, fret no more, and get your calendar out to schedule your first webinar because here are the steps to take to get you to showtime:   Choose your platform. There are dozens of webinar platforms out there to pick from so think about what your needs are for your presentation and audience. How many people do you project will attend? Will you be […]

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Write Content Worth Reading About

Ben Franklin once advised: Either write about something worth reading or do something worth writing about. In the modern marketing arena, consumers desire connections- authentic, reciprocal, trustworthy connections. One major way that these connections are bolstered is through writing, through offering valuable content to your audience. Valuable is the keyword. Developing content is of very little use if no one is listening or worse yet, if no one cares. Well, I don’t know about you all, but the biggest stumbling block I run into in the blogging arena is coming up with valuable stuff to write about. I have great […]

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Smart Goal Setting for A Successful Reality

With the onset of a new year and renewed energy and optimism for all that the year holds for us, our minds inevitably turn to resolutions. “Lose weight! Eat healthy! Get fit! Save money! Spend money!” Weʼre inundated with countless reminders, and itʼs become a New Yearʼs tradition for many. Somewhat of an obligation brought to the forefront of our minds by the prolific messages pushed out by the media and circles abuzz with their big hopes and plans. I have lots of goals for the new year, so many in fact, that the difficulty lies in focusing on them individually, and I tend to get […]

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Win a FREE Website for the Holidays!

Would you like to win a website for the new year? ENTER Enter to win a free, 4 page website design! Winner will be drawn and announced on December 25, 2012. You can see full contest rules and regulations here.

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