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Archive for the Social Media Category

The cold hard truths of social media marketing:

The cold hard truths of social media marketing:

As we forge ahead into another year of social media marketing bigger and more complex than ever before, many business owners are still trying to wade through the thick online marketing jungle questioning the value of their efforts. Here are a few helpful tips to really try and narrow your focus this year. 1. Know your goals. It’s is darn near impossible to win a race if you haven’t drawn the finish line. Figure out what you want to accomplish and you’ll have a much better propensity to achieve your goals. Even more important than knowing those goals is to […]

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Do You Have A Social Media Plan?

Do You Have A Social Media Plan?

I recently read a statistic that claimed 60% of small business owners felt that social media for their business was not working for them. I pondered the reasons why, and the answer seems obvious to me: most people just don’t get how to do it. At the root of the issue is that most people don’t have a plan. A plan for the five w’s: why, who, where, what and when. Now don’t get me wrong, plans are made to be changed, and if you’re not able to fluidly measure and adapt to the ever changing social media climate and […]

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Is the Internet Changing the Way We Feel?

Is the Internet Changing the Way We Feel?

In light of the many changes in various social media platforms, mostly having to do with making images bigger and better, it emphasizes the well-known notion that we live and thrive in a visual age. By instinctual nature, humans are naturally sensory beings. As we get deeper into the age of technology and the Internet, we become more and more connected to our electronics: laptops, iPads, Kindles, smartphones…the list of must-have gadgets gets longer and longer. And what is the one out of the five senses that we can most easily stimulate in the world of technology? Right! Vision! It […]

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Social Saturday Strategy- Drive Traffic to Your Blog Through LinkedIn

Did you know that you could connect your blog to LinkedIn so that it appears at the bottom of your profile? I didn’t either until my eyes were opened to LinkedIn’s applications. Check out the dropdown menu labeled “more”, and click on “get more applications” down at the bottom. Or if you are logged in to your LinkedIn account try this link.¬†There, you will see a WordPress or Typedpad app that will guide you through the process to linking your blog to your profile. This is a simple way to drive more traffic to your blog!

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Got Good Content? Help It Go Viral.

If it’s good content, there’s a good chance your posts or pages will be shared anyway, but it never hurts to help the process along. Twitter Content Locker is a WordPress plugin that allows you to lock a portion of your page/post’s content so that the reader must share it via Twitter in order to view the rest of the page. This reminds me of watching VH1’s countdown series. Of course, you’re going to sit through a commercial break to see the #1 World’s Sexiest Man especially after you’ve seen the first 99. Curiosity is a powerful thing! Follow this […]

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Social Saturday Strategy- New App Alert- Bottlenose in Beta

There’s a new app in town designed to streamline your social media networks. Bottlenose is two apps in one: a “Public Social Discovery Portal” and a “Personalized Social Listening Dashboard”. In other words, it offers a dashboard that allows you to see what’s trending in the world of social media and your social media world. You are given the option to add multiple Facebook, Twitter, LinkedIn, and Buffer accounts as well as any blog feeds you might be interested in. Once you have added streams, you will have access to comments, messages, and the like, and you have the ability […]

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