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Archive for the Blogging Category

Write Content Worth Reading About

Ben Franklin once advised: Either write about something worth reading or do something worth writing about. In the modern marketing arena, consumers desire connections- authentic, reciprocal, trustworthy connections. One major way that these connections are bolstered is through writing, through offering valuable content to your audience. Valuable is the keyword. Developing content is of very little use if no one is listening or worse yet, if no one cares. Well, I don’t know about you all, but the biggest stumbling block I run into in the blogging arena is coming up with valuable stuff to write about. I have great […]

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